I have this problem with ad blockers on my browser. I will sometimes get a pop up on a site that says “adblock disabled” when I visit it. It’s annoying, but I’ve gotten to a point where I don’t mind it.
Yeah, ad blocking annoys. But it’s not just annoying to people using ad blockers. It’s also annoying to the people who actually use them. Most people use them for reasons other than blocking ads, like disabling popups or other annoyances. The reality is that people don’t realize the power of ad blocking. It’s like having a secret message in your email, but you never do anything about it.
As a small side effect is that you can get the adblocker off so that people will use it.
In our testing we noticed that the ad blocking feature in Firefox, Safari, and Chrome is not very good for our purposes. Its pretty easy to block all ads, but we had to click through to avoid the annoying popups. In Chrome we were blocked for a long time by a popup which was annoying. This was not the case in Safari.
So you know what? We’re not going to have an ad blocker in Firefox, or Safari, or Chrome. We’ve got to focus on the two main things we want most of us to do to get people more engaged with our content.
Google has a lot of internal and external resources. Weve got to make it hard for them to understand what we’re doing, and the bigger the mess we face, the more we need to do it. Weve all got to do it and do it right, and we can fix everything. It’s a big challenge for us, but weve got to do it right. The two biggest challenges are the cost of the ad blocker and the cost of a dedicated ad blocker.
For the former, we’ve been working on a new ad blocker called AdBlock+ that will free up a ton of resources for our developers. Weve also been working on a new ad blocker called AdGuard that will do the same. They both block a lot of ads, but we’re going to use them to give our devs more freedom to develop more effective ad formats.
For the ad blockers, there are a couple of different models that companies have adopted, but we think that ad blockers are going to be the norm for the next few years, particularly since Google is working with ad networks to help them make sure that the ad space they put out is the best in the world.
We’re pretty excited about the AdGuard as a general alternative to annoying ad blockers. It’s a bit like having your own personalized version of Amazon Prime where you can make purchases without annoying ads.
Ad blockers are a big factor for people who don’t use any of the internet’s services. They’re considered to be a feature of the ad space. But don’t be fooled by the fact that Google has a really big market for ad blockers, and the list goes on and on. Google is the most popular ad blocker in the world, yet it’s still not getting paid for.